On the recommendations of tourism consulting firms, the board of South Africa has devised Indaba, an exhibition to be held. This event is mainly for the Xhosa and Zulu people of South Africa but this year it will enable all African countries and tour operators to optimize their yearly targets and network for business deals. As abusiness innovation, Indaba has even effected a matchmaking system by which each of the exhibition entrants will be analyzed and provided the list of exhibitors most suited to their business or personal needs.