Digital marketing at industrial level needs to follow certain principles in order to be more relevant on social media. The marketer must know the target audience to connect with. Social media must be used to fulfil genuine requirement. Some business analysis must be conducted to understand what the audience does with the respective content. Recruitment must focus on getting the very best. The firm must keep a track for business intelligence at all times. The engagement must be consistent. Beyond just the numbers, the firm must explore ways to become ideation leaders within the industry. However, social marketing must align with other forms and not be standalone in pitch. Most importantly, one needs to remain patient and not be trigger-happy with decision making.