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Influencers are increasingly playing in bigger part in the overall marketing strategy. As per market research, more than 90% of consumers, have utmost trust on peer based recommendations than all other forms. There are some reasons for the same. Customer engagement through conversations on social media is a must, yet firms aren’t doing so effectively. Thus there is need for influencers to do the talking on behalf. Influencers can also access the target demographic area better as they themselves concentrate on certain segments. It will also drive genuine recommendations and generate authentic product advocacy.

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