MANAGING in the

NEW WORLD

Mobile marketing is entering a phase where opportunities will galore. Thus some trends have been observed usingbusiness analysis and some questions need to be answered. The marketer has to decide which social media platform to use mobiles best for. Also how much of wearable technology or virtual reality need to be aligned with mobile marketing strategy. Location based digital marketing is another area companies are working hard on especially retailers. The concept of customization for customer segments is another area of focus. Finally, the concept of gamification needs to be utilized more extensively for customer acquisition and further retention

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