MANAGING in the

NEW WORLD

The tourism board at Australia has signed a strategic partnership agreement with the Expedia group which is among the largest travel retailers in the world. Tourism Australia plans to leverage digital marketing to lure greater number of tourists to the country using the Expedia portal. The USA and UK will be the first countries targeted as they are already among the largest sources of tourists to Australia. Collaborative campaigns are set to start between Expedia and Tourism Australia now.

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