Interactive content is slowly becoming the craze in digital marketing. Quizzes for example are being tapped to understand customer characteristics. Content market can also be seamlessly integrated with more traditional forms of marketing. Webinars for instance have become a major source of information. Calculators where numbers are entered and an analysis is generated for deriving specific requirements are also being used. CTAs or Calls to Action are now in vogue as they direct the potential customer to a landing page from where conversion is easier and the user can avail complete product details. Also interactive info-graphics have emerged to engage viewers.