Since the adoption of the Internet of Things (IoT), digital marketing has become increasingly central to corporate strategy. Some reasons have been identified by a business consulting publication which tells us the reasons for the same. It allows us to co-innovate with partners in the business chain. Word-of-mouth has long been among the central tenets of sales, yet now it is no longer just verbal but a matter of online advocacy using social media platforms such as Facebook and Twitter. The digital economy even allows us to create individualized accounts based on buyer personas and accordingly we can target specifically. The entire customer journey can be tagged online stage wise.

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