Like most industries, healthcare too is at present getting disrupted by digitization. Apple Watch and fellow wearable technologies enable generation of huge amounts of data on minute-by-minute basis and thus helping firms conduct business analysis with far larger sample of information that previously. Even technology that is essential for the health is increasing in usage. Also now health related apps are increasingly occupying smart phone screen space. These apps provide great potential for firms to conduct their digital marketing. Even remote monitoring of chronic illnesses for possible diagnostics is well on the rise now. All this is mainly aimed at preventing rather than curing diseases.