The target audiences for most organizations these days are being tapped using social media which provides them an ideal platform for conducting digital marketing. Certain trends have been observed which must be followed to ensure more fruitful audience engagement on the same. Goals set must be reasonable and achieved. Firms have to somehow start tapping customer conversations. The right tools must be used for these purposes. Talent management is critical and people with the correct skill set must be recruited. The feedback procedure must be swift and transparent.