Market research conducted has provided us with certain platforms which must be used in order to attain best possible results out of digital marketing. There must be responsive websites. Search Engine Marketing (SEM) must include paid search strategy as well as search engine optimization (SEO). Advertising must be directed using online displays. Video is the most interactive form of customer engagement. Social media is now an integral part of the campaign especially platforms such as Facebook, Twitter, Instagram and LinkedIn. The marketing must also be aimed at the mobile device. Time and again email marketing has been proven to be the most cost effective channel.