The IBTM is an annual tourism exhibition held in Barcelona this year. Business innovation in the field of tourism is particularly rewarded. The winners would have complete access to hosted buyers, exhibitors and visitors. This award is of particular help to startups as seed fund is also available. Real change is often affected by the creativity on display at IBTM. Fifteen thousand odd meetings can then be held the year round. Last year’s winners- Live Group- now has a fully functioning mobile app including a location finder.