MANAGING in the

NEW WORLD

 corporate strategy of Cambodia tourism board has been devised and it targets increased inbound tourism from abroad. As per market research done, last year the figure stood at around four and a half million tourists. This year the target has been modestly increased to around five million keeping in view the political situation, and outbreak of MERS in the Middle East. As of last year, they majority of tourists arrived from the Asia-Pacific region, with Europe and Americas coming down the list. The Middle East and Africa were the regions of lowest activity with regards to tourist inflow to Cambodia.

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