Market research conducted by bookings.com has revealed a very interesting trend. A large number of travellers these days, especially the younger lot care a lot for the environment and thus prefer sustainable modes of tourism. Also travellers do not mind taking extra step and doing further study for ideal sustainable locations. This is a practice incorporated not just with stay options but also with food, activities and excursions. With growing economic mobility among the youth in developing countries, international tourism is set to grow fuelling a great deal of travel jobs. Thus there is this need for sustainable tourism.