Certain benefits have been identified arising out of digital marketing reporting tools. It enables minimizing of time guzzling manual tasks. Platforms such as AdWords, Facebook, LinkedIn and Twitter can all be tracked using one aggregator. Accuracy is greatly improved. One gets a 360 degree business analysis and holistic insight. It can track in-depth data on each specific campaign and product category. Marketing campaigns can then be specifically targeted in spite of alternating workloads. Costs can also be optimized and this eventually increases per unit productivity.