MANAGING in the

NEW WORLD

Some management professionals are unwilling or fearful of focusing on their tasks on hand. This often arises due to the pressures or comforts of multi-tasking. The person has to take a call on strategic matters and see where things stand. Each activity’s revenue clock needs to be fixed. The focus must be on the end-user. Also one has to conduct business analysis on the operational efficiency or the lack of it that the actions are causing. All this has to be aligned with brand equity. It has often been suggested that a ‘good idea box’ be implemented in organizations so employees may jot down their ideas.

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