While some businesses succeed, many fail. Some common denominators have been found which form the recipe for ending enterprises. The business model defines the product and its delivery the organization is targeting. Yet if it is too narrow in definition or not implementable, then in the long run it won’t work out as was the case with Xerox. In case a strong organizational culture goes missing, remote ends of the scale cannot be held together by the leadership. Technology means that in case we succeed, returns will not be in multiples but exponents. Thus a linear view of technology is undesirable. Flexibility in organizations is far more effective than a rigid corporate strategy.