Windows 10 has just been launched and it has been touted as being ‘free’ to upgrade. However, some experts believe that this is not the case due to three reasons that have been identified. The ‘lifetime’ of the upgrade is unknown as another version may come up shortly as a business innovation to displace this one. The support system during its lifecycle is not free and thus spirals up the overall cost. Meanwhile experts are also unsure about the ethicality of these updates which are forced upon consumers even if they do not wish for any upgrade. As is well known, upgrades often bring with them their set of bugs and viruses to infect the system rather than improve productivity. Thus there is a need for increased transparency.