Turkey is primed to be the leading medical tourism player in the world thus sustaining ever growing tourism jobs. Historically it lagged behind countries such as USA, UK, Israel or those from Europe, but now the trend is reversing. India has also emerged as a major player, but while hospitals in the country are top notch, the surrounding environment often depresses potential medical travellers as opposed to Turkey. While some negative prejudices still stand, Turkey is shedding most of them and attracting inbound travellers from across the developed world.