MANAGING in the

NEW WORLD

CSR has been an oft derided term yet there have been numerous cases of successful execution. Some feedback can be tabled from those cases. The culture off doing good emanates from the very top of corporate strategy. Doing good actually starts at home and employees’ best interests must be considered first. Also employees must be allowed paid leave for involving in volunteering activities. They must drive the efforts. Even customers must be encouraged to participate in such activities. Also these evaluations must be annual in terms of frequency. Periodic feedback must be taken post such efforts. 

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