MANAGING in the

NEW WORLD

Business innovation often does not succeed and reasons for the same have been charted. A tactical rather than strategic mindset has often been blamed for the same. Habits cannot be changed and leaders often fear failures. Often customers reject our newer products or services thus putting the organization in a state of chaos. Some ways have been suggested post thorough business analysis to reduce this failure rate. Innovation thrives on momentum. Clear goals must be set for the same within a structured approach. While inventions may be the product of lonely forays, innovations are always group assignments. Innovation must never be the sole preserve of young mavericks but also experience hands. Innovations must also keep pace with the way the world is progressing. Customer validation is always required before any new product can be launched on a bigger scale.

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