Customer engagement is an art that most digital marketing firms still seem to be struggling with especially when they are targeting multi-channel campaigns. Firms themselves are not confident and this is reflected in market research conducted by IBM. Only a fifth felt confident about their work in this regards and nearly half were totally unsatisfied. Only five percent of those polled have precise digital content to engage customers but more than three-fifths have plans to boost the existent programmes. A major digital disruption is on the cards and thus marketers need to innovate basing cloud and mobile technologies at priority levels.