MANAGING in the

NEW WORLD

There is much that business leaders can learn from successful bloggers. The latter build their brands with sophistication and character. There is also a requirement for incorporating the transparent feedback mechanism. Bloggers promote themselves, yet they do it with integrity. They generatedigital marketingby leveraging relations within the blogger community. Also bloggers have been known to have long term plans and not just short fixes. This is something business leaders must incorporate as part of theircorporate strategy.

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