Business research has been conducted to gauge steps which can lead to increased creativity in marketing. Risk takers ought to be rewarded. Meetings must allow the entry level managers to develop their ideas as well. Tangible investments must be initiated to those who seek positive change within the firm. Cross-vertical communications must be encouraged within the structure. The inquisitive learners must constantly be promoted. Decisions related to staff restructuring must be done promptly. The art of talent management requires the boss to be aware of his / her team and to put aside one’s own perceived lack of creativity to get the best out of others. Original thinkers must be put in one team to cross-fertilize on each one’s ideas.