MANAGING in the

NEW WORLD

As per marketing research conducted, certain methods have emerged which can viral content for audience to lap up. Barriers for audience to share content must be reduced to the bare minimum. The overall packaging of the product has to be superior to competitors’ offerings. Like a diet where healthy meals need to be complemented occasionally with the splurges, similarly even content has to include serious human interest stories along with more frivolous content. Trends from other industry must be inculcated in ways they may be implemented. Simply knowing the audience will now work. Their aspirations in life need to be tapped into to create and share meaningful content for them.

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