A blogger has shared her key learnings at conferences across Seattle, Portland and Boston she has been attending. The first of those is that lesser time must be reserved for acquiring newer customers, instead existing customers must be serviced better. Talent management must incorporate skills beyond just the minimum job description. The digital marketing must be personalized as far as possible. PPC technique must be followed to get best SEO results. Forum must be developed dedicated to people’s opinions, difficulties or experiences. Crucially, the brand recall may be enhanced by participating in local level social events.