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A Hubspot anchored marketing research shows us the clear contrast between the social media giants- Twitter and Facebook- and which one must use to ensure improved digital marketing. The study shows that on average Twitter gives a better engagement rate than Facebook. However there exist more Facebook fans than Twitter followers at a rate of 1.8 to 1. Also, more than two-fifths of loyal customers are likely to be attracted to the official Facebook page rather than on Twitter which stands at an abysmal ten percent. Thus the bang-per-buck is greater at Twitter, but number of overall users are more in Facebook. In fact 2334 Twitter followers are equivalent in terms of business scope as 4120 Facebook fans. Finally, it all depends on how the organization taps this set of data.

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