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There are reasons why Snapchat can work in the field of industrial marketing. The target audience can be tapped in case a substantial portion of the same is active on Snapchat. Also, Snapchat must be a part of the larger corporate strategy which aims at multi channel pitching. It should create a sense of convergence in addition to existing digital marketing. Best part is, that this is location specific and tracks the same. It thus helps in relationship building.

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