MANAGING in the

NEW WORLD

Marketing research has proved that there exist ways in by which marketing can be tailored specifically using customer data. It allows for improved customer conversion. The marketing can be pitched around emotional set points of the target customer. It even generates loyalty among customers in this manner. Due to the proliferation of social media usage, peer based sharing of purchases becomes common. Those customers who may have de-activated may be attracted once again using digital marketing tools and pitching based on their personal interest areas.

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