Digital marketing has now emerged as a key platform for tourism to increase revenues and numbers. Tourism consulting has generated some insights which can help boost the same. Email marketing remains the most potent tool in terms of ROI. Branding too is critical as semantic search can only take place through this medium. A consistency must be maintained across brand related campaigns. Today niche branding is more desirable. Social media today is one of the greatest influencers of youth and thus is the ultimate tool for customer engagement through ‘likes’, ‘follows’ and ‘shares’.