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As per business consulting, some methods have been suggested for using the internet for the purpose of digital marketing. Pay-Per-Click (PPC) is one such method. Another is Search Engine Optimization (SEO). Video marketing is trending these days especially on smart phones. Social Media Marketing has emerged as the buzzword over the last few years. Content marketing involves the usage of blogs, postings, pictures and videos as part of a single package. Then there is affiliate marketing which encourages others to sell one’s products. Finally there is online advertising, an evergreen art which is conducted on websites rather than search engines.

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