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Marketing research has been conducted on e-commerce and its biggest online players worldwide. India, USA and China have been proven to be most influential in this line. This list includes a mix of online only and brick & mortar combination firms. As expected, Amazon is right on top of the list. Wal-Mart’s corporate strategy has redefined to include increased online presence and this policy reflects in improved position in the top ten. Flipkart is the biggest Indian firm closely followed by Snapdeal and Jabong while China’s leading players are Tmall, Alibaba and Taobao. Target, e-Bay and Best Buy complete the list.        

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