MANAGING in the

NEW WORLD

While number of metrics exist, market research has come up with ones which are critical and must be taken seriously. Greenfield opportunities from inbound operations is one of them. Business analytics must be able to gauge the overall traffic to lead generation rate. Here the CTAs must be aligned with relevant pages. Also the rate of landing page conversion is critical. The lead must be able to generate conversion of customers. The digital marketing campaign run must induce tangible revenue.

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