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As per market research conducted by the Turkish government, data has revealed that the card system implemented in 2014 has worked wonders. There has been a revenue growth by almost two-fifths year on year. Famous tourist circuits in Istanbul were linked by a single Museum Card plus. Thus it is now possible to visit the Hagia Sophia, Topkapi Palace And Konya Mevlana museums all with one pass. With Istanbul’s success, other cities such as Izmir, Antalya and Mugla have followed suit and decided on implementing the same with the view to increase tourism revenue as well as travel jobs.

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