MANAGING in the

NEW WORLD

Ten ways have been suggested by business consulting for marketing to deliver commercial worth. The market positioning must show clear value proposition. Best chances for success lie at junction of swiftness and innovation. Marketing must focus on the buyers’ needs rather than the product itself. B2B segment in precision marketing is shifting towards a business to individual model. It must be done with doze of empathy. Upcoming marketers must possess inquisitiveness in general and problem solving skills. Digital marketing technology must be embedded into the sales system. Resources must be managed keeping in view the generation gap at the moment. Innovation must be incorporated at every level in the firm. Finally, the ideas of co-creation and collaboration must be embedded into the DNA of the organization.

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