Successful firms depend critically on CEOs’ competence and corporate strategy. Some CEOs have suggested marketing ideas which startups must integrate into their planning. One must stick and cater to the core audience of the product / service. One must thoroughly understand the product and its abiding mission. Talent managementby nurturing group is paramount to success. Price decision must be taken keeping holistic viewpoint. Complaints and feedback must be honoured positively and needless self-defence ends up blowing on itself. Else whatever happens, quality of serving must never suffer.