Not that long ago, corporate giants with vertical integration were considered most successful and sources of innovation. Now, as per business consulting provided in a new book, exponential organizations are doing much better using the concept of scalability. These firms work on concept of abundance of resources as costs of sophisticated processes is now a fraction of figures not that long back. Hyatt is an example of organization with acorporate strategy that seeks to develop new hotels at different locations involving upgrading entire system. But AirBnB on the other hand does not own resources, yet has scaled up in a short span of time leveraging existing real estate. Similarly, Uber has taken advantage of crowd-funding and business analytics to reduce cost and gain new users.