As per business research conducted, technology and corporate strategy are swapping positions in organizations. Smart phones, big data and cloud computing are disrupting traditional business models especially at the C- Suite. CEOs, CFOs, and COOs are increasingly being required to use business analytics involving understanding of technology to make major decisions. They are now consulting CTOs for corporate planning. CTOs meanwhile are integrating management plans within IT which is now the main service provider. IT managers have inculcated greater innovation as well within the peer group.