Managing brands in the long run requires some practices suggested by management consulting, which if followed ought to give best results. Corporate strategy must be a supple and adapt to circumstances. Technology must be made use of whenever possible and business analytics one such perfect example. A key mentor must exist in each firm to focus on consistency in identity and product advertising. Organizational configurations must be affiliated in a way that ensures minimum overlap and that all functions of the firm are designed in a way the brand can best take advantage of. Also it is extremely crucial to be proactive and use social media, CRM, trend analysis, crowd sourcing of knowledge and co-creation.