As per marketing research conducted by PwC aimed at the C-suite, it was understood that most firms require one of three key innovations as part of corporate strategy. Those three strategies came to be identified as- need seekers, technology drivers and market readers. In order to help firms execute this, PwC came up with Innovation Strategy profiler. Innovative concepts can now all be whetted through this profiler and their practicality gauged using case studies within same industry from past and present.