Much as smartphones have been chastised at some quarters, there is no denying the utility they provide. They help 21st century students to be critical thinkers. Certain courses have been developed specifically for executive MBA that can be convened using smartphones. The curriculum can be well covered using the same. Smartphones also enable a learning environment through peer based sharing. Eventually it helps data collection which aids digital marketing which further fuels the purchasing behavior of higher value products. It also makes the environment more mobile.