Locations based technology using GPS is helping marketers build customer loyalty. Marketing is becoming more personalized as a process. Customers are welcomed on arrival at stores. Location based coupons are delivered to shoppers’ smartphones. Even map based way finding is helped. Even digital marketing is done through communication sent depending on customers’ location. Online retail is subsequently added to enable users. There is a process of conducting this. Presence of customers is tracked through vital customer information sifted usingbusiness research. Then zoning is enabled to track shoppers using Wi-Fi or Bluetooth. Finally positioning helps identify exact location of the subject.