MANAGING in the

NEW WORLD

Digital marketing has become critical to the branding and sales of most firms these days thanks to the democratization among buyers that the internet has induced. Chatmeter has thus come up with a new version of their suite to help engagement with potential customers. It helps source product reviews, social media references and provides powerful marketing research tools. Greater level of micro-data can now be sifted through to enable focused brand management. The business analytics generated now also ensures product / firm specific data rather than undifferentiated material.

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