The Internet-of-Things (IoT) is changing the way members of the C-Suite are functioning. CEOs have become more technology savvy and incorporating business analytics tools like Kissmetrics increasingly as part of their corporate strategy. CFOs are increasingly taking into account behaviors of customers online and not just operations and sales teams’ reports as was the earlier case. The CMO profile has experience most drastic change having incorporated digital marketing into campaigns. COOs are involving CTOs in their planning and decision making with big data being now a critical part of operations. CTOs meanwhile have seen a rise in their importance at firms. Their profile is no longer based on daily operations but are now part of revenue planning like the rest of the C-Suite