Blogging has now become a critical part of digital marketing. Certain ideas have been proven through business research to have lasting impacts to inspire such postings. Trending questions must be answered first. Posts which seem to give solutions and have phrases such as ‘how to’ always inspire the readers. Announcements must be made on blogs from time to time. Occasionally even question-answer sessions must be posed on them. Firm’s employees must be featured frequently. New products launched can be reviewed recurrently. Various products may even be measured against each other. Customers must be provided with proper training to use the same. Top ten lists are among most trending blogs in present times. Even YouTube videos may be launched with some refurbishment.