MANAGING in the

NEW WORLD

Digital marketing is focusing increasingly on mapping content. Due to the existing trends of sharing even banal stuff on social media through check-ins and posts, and the race for inducing others’ likes or comments, the amount of content getting published has increased exponentially. Add blogging as a concept, and it becomes clear that the world is getting more narcissistic. Market research suggests that on average a blog has a readership of 1.2 people. Thus conversation marketing has entered our lexicon where conversations are being tapped for inserting thinly veiled advertising. As word-of-mouth has escalated through social media, marketers are taking advantage and including conversation marketing as part of corporate strategy.

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