Avoid Being Disrupted by Aligning Travel and Technology Outcomes
Corporate strategyhas usually considered alignment of technology solutions to operations as best possible outcome. Yet at a conference held at Ras-al-Khaimah, an IT industry insider pointed out that the industry has always tried to keep things complicated at operational level to maintain the aura which tourism firms hold technology in. Software is often created by geeks in order to satisfy their creative urges, but may not always be applicable and this creates complexities in CRM.
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