MANAGING in the

NEW WORLD

ERP eventually developed out of integration between various back-end processes which found common platform as it was needed. Similarly, firms have tried developing suites to package all social media products into one bundle. However, business research conducted by Forrester has proved this to be unsuccessful as only the word social is common to Facebook, LinkedIn, Instagram etc. and their purpose and operations are totally different. Adobe Social which is an integrated suite has been unable to generate the business analytics which the creators hoped to. They have also made management training more complicated than ERPs

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