MANAGING in the

NEW WORLD

Market researchconducted by a leading firm has generated certain results and tips which can best accelerate automation in marketing. Certain methods have been suggested to ensure the same. Personalization is passé, now is the era of hyper-personalization. Buyer personas must be understood to tailor products/ services accordingly. Greater investment must be made in the field of Business analytics. Each marketing campaign must have its own content strategy. Sales and marketing must not be exclusive of each other, but must instead complement. The future of business and marketing lies in the smartphone. Data generated must be synced between all sources including Facebook, e-mail, field data and LinkedIn. A platform such as Makesbridge must be selected as it ensures multi-tasking capability. Communication must be a continuous process within the firm. Crucially, integration across channels must be implemented as it helps in utilization

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