The Internet of Things (IoT) is set to change the world in many different ways. Traditionally people used to interact with physical products but now gadgets have enabled an interaction between intelligent devices across the globe. Certain firms may not survive in this scenario but others will see opportunity. Instead of trying to fool the customer, the new age firms will try to use business analytics to gauge actual customer needs and will customize product/ service accordingly. Separate KPIs will be developed for demographic segments. Cloud computing has enabled the constant interaction between devices.