MANAGING in the

NEW WORLD

While traditionally, we analyzed data on an annual or seasonal or at most daily activity, now due to the business analysis provided by Google, we are getting minute-by-minute updates. It is like a microscopic analysis which provides us information on what kind of keywords are searched for at different times of the day. This business research will allow firms to zero in and launch marketing campaigns for times of the day most suitable. During evening hours for example, searches increase on topics such as fashion and shopping and this data will help aligncorporate strategy of retail chains’ marketing. This tool can even aid policy makers as data suggests crimes increase after local football teams lose games. Surprisingly no lunchtime trends seem to appear in the USA while they are quite visible in countries such as UK, Belgium and Japan. 

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